<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Storeframe Journal</title><description>Practical writing on Shopify design, conversion and automation.</description><link>https://storeframe.co.uk/</link><language>en-gb</language><item><title>When a Shopify app should be custom code instead</title><link>https://storeframe.co.uk/blog/when-to-replace-an-app/</link><guid isPermaLink="true">https://storeframe.co.uk/blog/when-to-replace-an-app/</guid><description>Apps are quick to install and easy to forget. Here&apos;s how we decide when a store is better off with a few lines of its own code.</description><pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate></item></channel></rss>