Northline Cycles
Launch-day ready for a cycling brand's first drop
A bold, campaign-led storefront for a new cycling apparel brand, built to handle launch-day traffic without slowing down.
Sample project: placeholder content
- Industry
- Sport & outdoors
- Services
- Brand-led design, Launch support, App integrations
- Live site
- Private
- Lighthouse performance
- 97
- Downtime on launch day
- 0
The brief
A first collection, a mailing list waiting for it, and one chance to make launch day count.
What we did
A full-bleed campaign homepage, size guides built into the product page, and a stripped-back app stack so the store stayed fast when the email went out.
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