in Shopify
When a Shopify app should be custom code instead
Apps are quick to install and easy to forget. Here's how we decide when a store is better off with a few lines of its own code.
Taking on new projects for November
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We build Shopify stores that sell.
And the custom tools that take the busywork off your team. A UK studio for e-commerce brands that want a faster store and a business that runs smoother behind it.
Two things, done properly.
Shopify services
Shopify design and development
New stores and rebuilds for brands on Shopify, on premium themes styled to stand out. Fast, tidy, and easy to run yourself.
- Launch, from £800
- Signature, from £2,500
- Free store audits
- Monthly support
Custom tools
Software that saves you hours
Small, focused tools for the repetitive jobs behind the store: labels, stock, orders, reports.
For example: a tool that stamps the Shopify order number onto every Interparcel label, so nobody writes them on by hand again.
Selected work
All projects
Sample projectShopify build
Oak & Ember
A full Shopify build for a handmade furniture brand, with product pages that answer the questions buyers ask before spending £1,000+.
+28%
Add-to-cart rate
Sample projectShopify build
Northline Cycles
A bold, campaign-led storefront for a new cycling apparel brand, built to handle launch-day traffic without slowing down.
97
Lighthouse performance
How a project runs
Fixed price, agreed before we start. Most store builds take three to six weeks from first call to launch.
Book a discovery call- 1
Discovery call
A short call or email thread about your store, your customers and what is getting in the way. You get a fixed quote within two working days.
- 2
Design
Page designs for desktop and mobile, built around how your customers actually buy. Two rounds of changes are included.
- 3
Build
Built on a premium theme, with everything editable in Shopify afterwards. You see progress on a private preview link throughout.
- 4
Launch and after
We handle go-live, check every page and test real orders, then stay on hand for 30 days of fixes at no extra cost.
What working with us is like
- You talk to the people doing the work
- No account managers or handoffs. The person you speak to is the person building your store.
- Fast by default
- Fast themes, compressed images and no unused app scripts. Speed is part of the build, not an extra.
- Yours to keep
- Clean code, a short handover video, and admin access that lets you change things without calling us.
From the journal
All postsNot sure where to start? Get a free store audit.
Send us your store and we'll come back with a short, specific list of what's costing you sales: speed, layout, product pages and checkout. No obligation.